Items where Division is "Marketing Communication" and Year is 2021
About Us
LSPR (London School of Public Relations) is a private educational institution based in Indonesia, primarily focused on communication, public relations, and related fields. An "institutional repository" typically refers to a digital collection of an institution's scholarly and creative output, including research papers, theses, publications, and other academic materials.If LSPR has established an institutional repository, it would serve as a platform to showcase and preserve the intellectual work of the institution's students, faculty, and researchers. This repository could be used to centralize.
"It's a space where ideas flourish."
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Abinta, Virgin Cansa (2021) Fan Fiction K-Pop Idol Di Twitter Sebagai Media Komunikasi Antar Anggota Fandom. PGP-Thesis thesis, LSPR Communication and Business Institute.
Afridelina, Anindya Putri and Mandari, Windy Melliani (2021) Perencanaan Integrated Marketing Communication Untuk Membangun Kesadaran Merek Dan Minat Beli Brand Mamana. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Alkaff, Balgis (2021) #Belanjalokal Social Marketing Campaign A Planning Of Local Buying Behavior In Makeup Industry For Millennials In Indonesia. PGP-Thesis thesis, LSPR Communication and Business Institute.
Anggraeni, Tyana (2021) Exploring The Self-Concept Of Copywriters' Advertising Agency. PGP-Thesis thesis, LSPR Communication and Business Institute.
Ayu, Nawang (2021) Perancangan Strategi Visual Branding Produk Sustainable Fashion Untuk Membangun Brand Positioning. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Azwar, Abdy (2021) The Effect Of Tv Advertisement And Brand Image To The Purchasing Intention Of Diabetasol Product On Metro Tv. PGP-Thesis thesis, LSPR Communication and Business Institute.
Conny M, Jenni Irene (2021) Analisis Strategy Komunikasi Pemasaran Wahana Visi Indonesia Dalam Penggalangan Dana Ke Perusahaan Untuk Tanggap Bencana Di Sulawesi Tengah Tahun 2018. PGP-Thesis thesis, LSPR Communication and Business Institute.
Desiana, Chandrika Ayu (2021) The Impact Of Brand Ambassador On Brand Image Towards Consumers' Purchasing Decisions (A Case Of Tokopedia On Using BTS). PGP-Thesis thesis, LSPR Communication and Business Institute.
Dwirizky, Putri (2021) Taaruf's Phenomenon In The Digital Era: A Study On Message Design In Rumah Taaruf's Instagram. PGP-Thesis thesis, LSPR Communication and Business Institute.
Eleazar, Roma Kristian (2021) Perencanaan & Implementasi Strategi Komunikasi Pemasaran Digital Brand Human Care Consulting Dalam Meningkatkan Efektivitas Media Sosial & Situs. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Gandur, Georgius Roysandi Yogatama (2021) Pengaruh Sales Promotion, Korean Celebrity Endorsement, Dan Kampanye #Jagaekonomiindonesia Terhadap Citra Merek Dan Minat Beli Pada Tokopedia (Studei Pada Pengikut Instagram Tokopedia). PGP-Thesis thesis, LSPR Communication and Business Institute.
Gerald, Sweety CelendineTiara Meliawati and Meliawati, Tiara (2021) Pengaruh Social Media Marketing Melalui Tiktok Dan Kualitas Produk Terhadap Minat Beli Bittersweet By Najla. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Hamidah, Luk Lukul (2021) Pengaruh Electronic Word-Of-Mouth (E-Wom) Di Instagram Terhadap Brand Image Dan Keputusan Berlangganan Netflix Di Jabodetabek. PGP-Thesis thesis, LSPR Communication and Business Institute.
Hermawan, Hendra (2021) Pengaruh Kredibiltas Perusahan Dan Pesan Kampanye "Electrifying Lifestyle" Di Media Sosial Terhadap Sikap Dan Implikasinya Pada Minat Beli Kompor Induksi. PGP-Thesis thesis, LSPR Communication and Business Institute.
Indiyah, Nathaya Hadi Putri (2021) Analisis Proses Perencanaan Iklan Indomie Versi Ramadhan 2020: "Where's The Noodle?" Ditinjau Melalui Teori Creaplex. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Jacinda, Marcella Savira (2021) Pengambilan Keputusan Konsumen Dalam Memilih Perumahan Vila Gunung Lestari (Vigules) Sebagai Tempat Tinggal. PGP-Thesis thesis, LSPR Communication and Business Institute.
Jamilah, Afrah (2021) Pengaruh Promosi Melalui Instagram Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Di Depok (Studi Kasus : Produk Kesehatan PT. Hpai). PGP-Thesis thesis, LSPR Communication and Business Institute.
Jaya, Marlinda Yusnia (2021) The Influence Of Burger King’s “Order From Mcdonald's" Content Marketing On Consumer Buying Interest In Burger King Indonesia Products. PGP-Thesis thesis, LSPR Communication and Business Institute.
Karima, Salma Nur (2021) Ethical Correctness Of Audience Profiling In Programmatic Advertising. PGP-Thesis thesis, LSPR Communication and Business Institute.
Kevin, .Kevin (2021) Strategi Komunikasi Garuda Indonesia Dalam Mengkampayekan Because You Matter Untuk Membangun Kembali Kepercayaan Pelanggan Di Masa Covid-19. PGP-Thesis thesis, LSPR Communication and Business Institute.
Khenresta, Tsanaa (2021) Strategi Komunikasi Pemasaran Pt. Taman Wisata Candi Melalui Media Digital Selama Pandemik Covid-19. PGP-Thesis thesis, LSPR Communication and Business Institute.
Kinanti, Tiara Restu (2021) Efektivitas Content Marketing Halodoc Terhadap Kepercayaan Konsumen, Kredibilitas Merek Dan Keputusan Pembelian. PGP-Thesis thesis, LSPR Communication and Business Institute.
Laetitia, Stephani Imanuela (2021) Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Minat Beli Ulang Tanamera Coffee Pacific Place Pada Masa Pandemi Covid-19. PGP-Thesis thesis, LSPR Communication and Business Institute.
Lesmana, Rudy Prilto (2021) Developing A Marketing Communication Plan For Sealy Indonesia Using Sostac Method Based On Brand Personality. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Mahardhikarini, Windyaningtyas Putri (2021) A Study Of Consumers’ Motivation In Sustainable Fashion Consumtion : A Descriptive Study Of Local Fashion Brand Silir. PGP-Thesis thesis, LSPR Communication and Business Institute.
Maureen, Clarissa (2021) Pengaruh Social Media Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk The Body Shop Indonesia. PGP-Thesis thesis, LSPR Communication and Business Institute.
Mentari, Kinsky Gisela (2021) Motif Pembelian Atribute Dan Aksesoris Harry Potter Di Toko Kelontong Sihir : Studi Fenomenologi Pada Penggemar Harry Potter. PGP-Thesis thesis, LSPR Communication and Business Institute.
Muhammad, Gibran Audi (2021) Digital Marketing Communication Concept Planning Of Vigules Housing. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Nurhandayani, Febri (2021) Pengaruh Media Sosial Instagram Dan Kualitas Informasi Terhadap Awareness Tari Tradisional Indonesia. PGP-Thesis thesis, LSPR Communication and Business Institute.
Pakartiningsih, Bijou Nastiti (2021) Gender Paradox As Actions And Ecpression From Female Musicians In Indonesian Music Industry. PGP-Thesis thesis, LSPR Communication and Business Institute.
Paramitha, Anziela and Tanuwijaya, Steven (2021) Analisis Motif Penggunaan Aplikasi Tinder Berbayar. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Purbandini, Primadianti and Muhammad, Reza Rizky and Wulandika, Rahayu Sari (2021) The Implementation Of Integrated Marketing Communications Strategy To Increase Brand Awareness Of Rumah Batik Palbatu. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Putera, Kevin Sanly (2021) HIV/AIDS Health Communication Campaign For Agats-Asmat : Non Thesis Project. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Putra, Jovie Koeshendrawan (2021) Pengaruh Brand Experience Dan Word Of Mouth Terhadap Loyalitas Pada Aplikasi Zoom Di Industri Event Organizer. PGP-Thesis thesis, LSPR Communication and Business Institute.
Putri, Amanda Pramarta (2021) Representasi Gaya Hidup Modern Dalam Iklan Gopay Indonesia Du It Your Way With Gopay. PGP-Thesis thesis, LSPR Communication and Business Institute.
Rachmawati, Oky (2021) Implementasi Personal Selling Tenaga Penjual Produk Kesehatan Mata Pt. Afina Sinar Cemerlang Dalam Membina Hubungan Dengan Pelanggan. PGP-Thesis thesis, LSPR Communication and Business Institute.
Rizka, Layinuvar Anggia (2021) Persuasive Communication In Digital Storytelling Of #Bersamalawancorona Campaign In Kitabisa.Com. PGP-Thesis thesis, LSPR Communication and Business Institute.
Rizky, Ramadhanty Cahyaning (2021) Makna Komunikasi Bisnis Antarbudaya Dalam Serial Film "Emily In Paris" Season 01: Analisis Semiotika Model Christian Metz. PGP-Thesis thesis, LSPR Communication and Business Institute.
Rusli, Vania Yuliana (2021) Analisis Model Aisas Atas Strategi Perusahaan Asuransi Umum (Studi Pada PT Asuransi Tokio Marine Indonesia). PGP-Thesis thesis, LSPR Communication and Business Institute.
Sari, Yusnia Intan (2021) Packaging Sebagai Identitas Visual Dalam Rangka Menciptakan Brand Awareness (Studi Kasus : Reungginang Ma Iin). PGP-Non thesis thesis, LSPR Communication and Business Institute.
Septiani, Karina Indah (2021) Strategi Komunikasi Pemasaran Pada Pertunjukan 'The Great Rahwana' Oleh Teater Keliling. PGP-Thesis thesis, LSPR Communication and Business Institute.
Setiawan, Adela and Aruan, Alexander Mamby and Nastiti, Dinda Maisya (2021) Perencanaan Program Integrated Marketing Communication Dellscious Melalui Digital Communication Dalam Meningkatkan Brand Engagement Dan Penjualan. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Setiorini, Nurul (2021) Analisis Strategi Komunikasi Pemasaran Dalam Meningkatkan Keputusan Pembelian Panel Surya Di Masa Krisis Pandemi Covid 19 (Studi Kasus Pada PT. Puri Energi Indonesia). PGP-Thesis thesis, LSPR Communication and Business Institute.
Shafitri, Sarah (2021) Bukajalanpulang Campaign As Employer Branding Strategy In Attracting Diaspora To Join Bukalapak. PGP-Thesis thesis, LSPR Communication and Business Institute.
Shinta, .Shinta (2021) Peran Budaya Kolektivis Dalam Komunikasi Dokter Spesialis Kebidanan Dan Kandungan "A" Dengan Pasien Di Apotek Xyz Biak-Numfor. PGP-Thesis thesis, LSPR Communication and Business Institute.
Sormin, Melani Kurniasih (2021) Gaya Kepemimpinan Otentik Dalam Menunjang Pengembangan Usaha Di Masa Pandemi Covid-19. PGP-Thesis thesis, LSPR Communication and Business Institute.
Suherman, Nesya Pravitasari (2021) Influence Of Brand Ambassador And Brand Image Of Maybellina New York On Purchase Decision Amidst Covid-19 Pandemic. PGP-Thesis thesis, LSPR Communication and Business Institute.
Widjaja, Sharon Rose (2021) Analisis Strategi Komunikasi Pemasaran Ruko Maxwell Oleh Summarecon Serpong Di Tengah Pandemi Covid-19. PGP-Thesis thesis, LSPR Communication and Business Institute.
Wijaya, Linda (2021) Develop Integrated Marketing Communication Strategy For Good Day Coffee Stall. PGP-Non thesis thesis, LSPR Communication and Business Institute.
Winarti, Agatha Corintias (2021) Implementation Of World Indonesia Scholarship Festival Held By Lokalate As Event Marketing Strategy In Indonesia : Poac Analysis. PGP-Thesis thesis, LSPR Communication and Business Institute.
Yackie, .Yackie (2021) Pengaruh Persepsi Kualitas Pelayanan Terhadap Kepuasan Pelanggan Perusahaan Otobus Gunung Harta Trayek Denspasar-Surabaya. PGP-Thesis thesis, LSPR Communication and Business Institute.