Items where Division is "Marketing Communication" and Year is 2021
About Us
LSPR (London School of Public Relations) is a private educational institution based in Indonesia, primarily focused on communication, public relations, and related fields. An "institutional repository" typically refers to a digital collection of an institution's scholarly and creative output, including research papers, theses, publications, and other academic materials.If LSPR has established an institutional repository, it would serve as a platform to showcase and preserve the intellectual work of the institution's students, faculty, and researchers. This repository could be used to centralize.
"It's a space where ideas flourish."
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Up a levelAgatha, Stephanie Clarissa (2021) "The Influence Of BTS Towards Consumer Behavior Of Indonesian BTS ARMY In Purchasing Online Concert Ticket". UGP-Thesis thesis, LSPR Communication and Business Institute.
Agnes, Devina (2021) Analisis Proses Komunikasi Dalam Menyosialisasikan Kartu Flazz Berlogo Baru. UGP-Thesis thesis, LSPR Communication and Business Institute.
Amadeus, Noah Clementine (2021) Entrepreneurship Empowerment Through Denny Santoso’s Clubhouse Discussion Forum. UGP-Thesis thesis, LSPR Communication and Business Institute.
Andrian, Nadia Putri (2021) Pengaruh EIectronic Word Of Mouth Dan Perceived VaIue Terhadap Purchase Lntention Yang Di Mediasi Brand Lmage Pada Konteks Low Cost Green Car Di Indonesia. UGP-Thesis thesis, LSPR Communication and Business Institute.
Angelica, Natasha (2021) Strategi Pemasaran Djuwara Dalam Upaya Meningkatkan Penjualan Makanan Frozen. UGP-Thesis thesis, LSPR Communication and Business Institute.
Anugrah, Edho Rezky (2021) Analisis IMC AirAsia Indonesia Dalam Meningkatkan Loyalitas Pelanggan Selama Masa Pandemi Covid-19. UGP-Thesis thesis, LSPR Communication and Business Institute.
Asalia, Ira Dani (2021) Marketing Communication Planning On A Creative Media Start Up, "Collective Mess". UGP-Non thesis thesis, LSPR Communication and Business Institute.
Bintang, Osin Mega and Halim, Ricky and Reviolencia, Vyoni (2021) "Perencanaan Komunikasi Pemasaran Mega Star Event Planner Untuk Bertahan Selama Dan Pasca Pandemi". UGP-Non thesis thesis, LSPR Communication and Business Institute.
Derianti, Ardelyn (2021) Analisis Makna Kearifan Lokal Pada Iklan Shopee "Akhirnya Nella Memilih". UGP-Thesis thesis, LSPR Communication and Business Institute.
Effendy, Nedia Farah (2021) Komunikasi Digital Marketing PT Tradecorp Indonesia Untuk Meningkatkan Traffic Pada Kontainerindonesia.Co.Id. UGP-Thesis thesis, LSPR Communication and Business Institute.
Fadhlillah, Harahap Nawwar (2021) Analisis Semiotika Makna Kearifan Lokal Dalam Iklan Pocari Sweat Bintang SMA. UGP-Thesis thesis, LSPR Communication and Business Institute.
Febty, Margaret (2021) Pengaruh Konten Instagram Netflix Terhadap Keputusan Masyarakat Dalam Berlangganan Layanan Streaming Digital Netflix. UGP-Thesis thesis, LSPR Communication and Business Institute.
Fenanda, Rachel Septine (2021) Toxic Positivity Melalui Instagram Dalam Intrapersonal Communication Di Kalangan Milenial. UGP-Thesis thesis, LSPR Communication and Business Institute.
Firdaus, Deren (2021) Pengaruh Sales Promotion, Customer Satisfaction, Dan Perceived Value Terhadap Purchase Intention Pada Game Mobile Bergenre Multiplayer Online Battle Arena Di Indonesia. UGP-Thesis thesis, LSPR Communication and Business Institute.
Firdaus, Harits and Khairunnisa, Putri Bela (2021) Konsep Perencanaan Kampanye SHAREWITHDUNKIN' Untuk Meningkatkan Interest (Minat). UGP-Non thesis thesis, LSPR Communication and Business Institute.
Gisela, Angelica (2021) Pengaruh Sustainable Practice Terhadap Brand Competitiveness Dan Brand Trust Industri Kosmetik Di Jakarta Dimediasi Customer Based Brand Equity (CBBE). UGP-Thesis thesis, LSPR Communication and Business Institute.
Hafsani, Namira (2021) "Strategi Komunikasi Pemasaran PT. KBN (Persero) Dalam Mempertahankan Profit Selama Pandemi COVID 19". UGP-Thesis thesis, LSPR Communication and Business Institute.
Hibatullah, Muhammad Abduh (2021) Implementasi Integrated Online Marketing Communication Pada Kegiatan Promosi Film “Story Of Kale: When Someone’s In Love” Di Masa Pandemi COVID-19 Tahun 2020. UGP-Thesis thesis, LSPR Communication and Business Institute.
Husna, Intan Nurul (2021) Pengaruh Penggunaan Brand Ambassador Yuki Kato Terhadap Minat Beli Produk Senka. UGP-Thesis thesis, LSPR Communication and Business Institute.
Irsyadillah, Muhammad Riza (2021) Perencanaan Strategi Komunikasi Pemasaran Untuk Brand Life Behind Bars Dalam Memperluas Target Market. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Jardine, Leony (2021) Pengaruh Interactive Website China Airlines Indonesia Terhadap Keputusan Pembelian Masyarakat Selama COVID-19. UGP-Thesis thesis, LSPR Communication and Business Institute.
Kurniawan, Roni (2021) Pengaruh Sales Promotion, Direct Marketing, Dan Personal Selling Terhadap Minat Beli Konsumen: Studi Kasus Produk Aplikasi WPS Office Dari PT Erajaya Swasembada, TBK. UGP-Thesis thesis, LSPR Communication and Business Institute.
Kyra, Shania and Arceneaux, Shofa Jessica (2021) Social Media Marketing Communication Strategy Planning For "Saruga Indonesia (Package-Free Shopping Store)". UGP-Non thesis thesis, LSPR Communication and Business Institute.
Liesl, Michelle (2021) Strategi Digital Marketing Stiletto Pagar Ayu Untuk Meningkatkan Brand Awareness Selama Pandemi Covid 19. UGP-Thesis thesis, LSPR Communication and Business Institute.
Lietania, Verene Ysabell (2021) Marketing Communication Strategy Planning To Increase Brand Awareness Of The Traditional Beverage Brand "Loloh”. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Maharani, Intan Thalia (2021) Strategi Komunikasi Pemasaran PT. Bank Rakyat Indonesia (Persero) Tbk Dalam Mempertahankan Loyalitas Nasabah Prioritas Melalui Produk Wealth Management. UGP-Thesis thesis, LSPR Communication and Business Institute.
Nam, Christopher Ryan (2021) Strategi Komunikasi Pemasaran Bengkel Jas Racing Dalam Meningkatkan Minat Sebagai Pelanggan. UGP-Thesis thesis, LSPR Communication and Business Institute.
Nareshwaridewi, Diandra Lathifa (2021) Analisis Peranan Nu Tea K-Razy 127 Competition Terhadap Brand Image Produk Nu Green Tea. UGP-Thesis thesis, LSPR Communication and Business Institute.
Nasution, Amelia Hariza and Ramadina R, Fiola (2021) Konsep Perencanaan Event "Kals The Explorer" Dalam Meningkatkan Brand Awareness Re-Opening KidZania Jakarta Pasca Pandemi. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Natalie, Leticia and Clarissa, .Clarissa and Tanio, Chelsy (2021) Perencanaan MPR Event "Journey Through The Seasons" Dalam Meningkatkan Customer Engagement Dari SweetEscape. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Nataliyani, Dwi (2021) "BTS Sebagai Brand Ambassador Dalam Komunikasi Persuasi Pemasaran Tokopedia". UGP-Thesis thesis, LSPR Communication and Business Institute.
Nugraha, Agi Cahya (2021) Opini Pelanggan Terhadap Kualitas Layanan Shopee PayLater. UGP-Thesis thesis, LSPR Communication and Business Institute.
Nurhanifah, Arindie Nabila (2021) Perencanaan Strategi Komunikasi Pemasaran Brand Aélanour Melalui Instagram Dan Tiktok Untuk Mengedukasi Remaja Terhadap Standar Kecantikan. UGP-Thesis thesis, LSPR Communication and Business Institute.
Olivia, Meidy and Jason, .Jason and Ranti, Maulina Aisyah Dewi (2021) Perencanaan Kampanye DOGCATCHER Rescue And Adopt Di Jakarta. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Pandaningrum, Diah Hangesti (2021) Analisis Kegiatan Promosi Sekolah Penerbangan Flybest Flight Academy Di Masa COVID-19. UGP-Thesis thesis, LSPR Communication and Business Institute.
Paramasatya, Nandiwardhana and Ridma, Elshadira Ayuni (2021) Perencanaan Strategi Komunikasi Pemasaran Subnoise Melalui "Virtual Reality Gigs" Untuk Meningkatkan Kesadaran Publik. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Parwati, Elinda Galuh (2021) New Marketing Strategy Of Tokosembakoagus As MSME Grocery Enterprise During Pandemic Using Shopee Marketplace. UGP-Thesis thesis, LSPR Communication and Business Institute.
Piter, Angelie (2021) Implementasi Digital Marketing Oleh Leverate Media Dalam Membangun Brand Awareness Produk Puregrow Organic. UGP-Thesis thesis, LSPR Communication and Business Institute.
Pratiwi, Dewi (2021) Analisis Implementasi Digital Marketing Melalui LinkedIn Dalam Membangun Brand Awareness PT VFirst Komunikasi Indonesia. UGP-Thesis thesis, LSPR Communication and Business Institute.
Prawira, Darius (2021) Pengaruh Sales Promotion Aplikasi Eatigo Terhadap Keputusan Pembelian Konsumen Shabu Shabu Express (Studi Regresional Pada Pengunjung Mall Kelapa Gading). UGP-Thesis thesis, LSPR Communication and Business Institute.
Premashanti, Devita (2021) Marketing Communication Strategies Planning For Travellers Suites Hotel To Increase Brand Awareness. UGP-Thesis thesis, LSPR Communication and Business Institute.
Putra, Ega Pratama (2021) Analisa Pola Komunikasi WFH Yang Dilakukan Oleh Selected Communication Selama Pandemic Covid-19 Untuk Mempertahankan Produktivitas Kerja. UGP-Thesis thesis, LSPR Communication and Business Institute.
Putri, Aimee Anindya (2021) An Analysis On User Generated Content As A Way To Build Customer Engagement: A Case Study On @Bt21stuff.Id Social Media Instagram. UGP-Thesis thesis, LSPR Communication and Business Institute.
Putri, Rina Tanti Astik (2021) Taktik Integrated Marketing Communications Pada UMKM Pengrajin Batik Solo HR Boutique Dalam Memperkenalkan Batik Tradisional Dengan Sentuhan Modern. UGP-Thesis thesis, LSPR Communication and Business Institute.
Rahardja, Reynaldo Budi (2021) Pemanfaatan Instagram Dalam Komunikasi Pemasaran Bali Bustle Dalam Membangun Kesadaran Merek. UGP-Thesis thesis, LSPR Communication and Business Institute.
Ramah, Afifah Siti (2021) Perencanaan Sosial Media Marketing Untuk Meningkatkan Awareness Sejenak Kembali Catering Sebagai Penyedia Produk Plant Based Food. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Rebecca, Kezia Jessica (2021) Fenomena Hiperrealitas Diantara Pemain Game Simulasi The Sims. PGP-Thesis thesis, LSPR Communication and Business Institute.
Rosa, Yeni (2021) Strategi Komunikasi Pemasaran Biro Perjalanan Wisata Golden Rama Dalam Menghadapi Tantangan Di Masa Pandemi COVID-19: Studi Kasus Kampanye “New Normal Traveling Experience Series Turkey”. UGP-Thesis thesis, LSPR Communication and Business Institute.
Salsabila, Zainab (2021) Pengaruh Virtual Trip Pada Masa Pandemi Terhadap Penggunaan Jasa Kaiwa Tour & Travel. UGP-Thesis thesis, LSPR Communication and Business Institute.
Samuel, Yohanes and Putri, Syifa Salsabila (2021) Perencanaan Special Event "Time Is Now" Untuk Membuka Peluang Menjadi Pemain Profesional Olahraga Elektronik PUBGM (Player Unknown Battleground Mobile). UGP-Non thesis thesis, LSPR Communication and Business Institute.
Sherena, Aerika Ayu Sahara Putri and Haque, Ashshaff Annisa Nurul and Putri, Syaffanah Ramadhani (2021) Perencanaan Digital Marketing Communication Rumah Sajadah Official Untuk Meningkatkan Brand Awareness Dan Penjualan. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Siregar, Aina Nisa Fitria Pasha and Mardhiatillah, Athaya (2021) Aktivitas Integrated Marketing Communication Melawai X Studio Untuk Target Market Milenial. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Sisilia, Mulan (2021) Analisis Komunikasi Pemasaran PT. Netzme Kreasi Indonesia - Jakarta Sebagai Solusi Aplikasi Pembayaran Digital Desa. UGP-Thesis thesis, LSPR Communication and Business Institute.
Susanty, Ola Bella (2021) Hubungan Antara Trailer Film Money Heist: Part 4 Di Media Sosial Youtube Dengan Minat Berlangganan Netflix. UGP-Thesis thesis, LSPR Communication and Business Institute.
Tabitha, Chelsea (2021) Marketing Communication Strategies Planning For Travellers Suites Hotel To Increase Brand Awareness. UGP-Thesis thesis, LSPR Communication and Business Institute.
Ulfa, Siti Nadya (2021) Pengaruh Kupon Promo "Buy Now Stay Later" Traveloka Terhadap Minat Beli Tiket Hotel Bagi Followers Instagram Traveloka. UGP-Thesis thesis, LSPR Communication and Business Institute.
Vangelin, Neala (2021) Promotional Campaign Concept For The Trilogy Album "Cinta Sendiri" By Mytha Lestari On Instagram. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Victor, .Victor (2021) Perencanaan Digital Communication Party Game By Titik Beku Untuk Meningkatkan Penjualan Di DKI Jakarta. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Wijaya, Mevis Valeria and Septiani, Putri Adinda (2021) "Perencanaan Strategi Komunikasi Pemasaran +62 EATS Dalam Meningkatkan Brand Awareness Dan Minat Beli Melalui Instagram ". UGP-Non thesis thesis, LSPR Communication and Business Institute.
Wilona, Kezia (2021) Pengaruh Web Credibility Dan Electronic Word Of Mouth Pada Instagram Secondate Terhadap Keputusan Pembelian Konsumen. UGP-Thesis thesis, LSPR Communication and Business Institute.
Winata, Tasya Aurelia (2021) Perencanaan Digital Marketing 'Your Everyday Brownies' Dalam Membangun Brand Engagement Terhadap The Bakers Diary Di DKI Jakarta. UGP-Non thesis thesis, LSPR Communication and Business Institute.
Wiratsongko, Bayu Pratama (2021) Pengaruh Kampanye J3K Terhadap Brand Trust Serta Dampaknya Terhadap Brand Loyalty Gojek Selama Pandemi Covid-19 Di Jabodetabek: Studi Layanan Gocar Dan Goride. UGP-Thesis thesis, LSPR Communication and Business Institute.
Yustikasari, Maudy (2021) Analisis Penggunaan Event Marketing Dalam Meningkatkan Brand Awareness: Studi Kasus Pada Event Virtual Music Concert "Collabonation" Dari Indosat Ooredoo. UGP-Thesis thesis, LSPR Communication and Business Institute.
alvionita, Alfyera (2021) Strategi Personal Selling Yang Dilakukan Tim Marketing Ms Glow Untuk Meningkatkan Brand Awareness Produk Ms Glow Ke Customer. UGP-Thesis thesis, LSPR Communication and Business Institute.