Strategi Komunikasi Pemasaran Pt. Taman Wisata Candi Melalui Media Digital Selama Pandemik Covid-19

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Khenresta, Tsanaa (2021) Strategi Komunikasi Pemasaran Pt. Taman Wisata Candi Melalui Media Digital Selama Pandemik Covid-19. PGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Penelitian ini membahas tentang bagaimana implementasi strategi komunikasi pemasaran PT. TWC di media digital selama Pandemik Covid-19. Penelitian ini memiliki tujuan untuk memahami strategi komunikasi pemasaran PT. TWC di media digital dan memahami taktik dan alternatif promo PT. TWC selama masa Pandemik Covid-19. Penelitian dilakukan secara deskriptif kualitatif dengan melakukan wawancara kepada informan internal dan informan ahli. Selain itu, dilakukan kajian pustaka dan observasi. Penelitian ini memperlihatkan bahwa PT. TWC meunju proses digitalisasi dalam memasarkan produk. Selain itu, PT. TWC juga menggunakan virtual tur sebagai taktik alternatif strategi komunikasi pemasaran. Virtual tour ini sekurang-kurangnya dapat mewakilkan 3 poin four of realsm (educational, entertainment, and aesthetics.)

Kata kunci: Pandemik Covid-19, media sosial, strategi komunikasi pemasaran, virtual tur

Item Type: Thesis (PGP-Thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: POSTGRADUATE PROGRAMME > Marketing Communication
Depositing User: Ms Kartika S
Date Deposited: 29 Dec 2023 07:53
Last Modified: 29 Dec 2023 07:53
URI: http://repository.lspr.ac.id/id/eprint/1040

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