Corporate Social Responsibility in the framework of the PPP (Public- Private Partnership) model to encounter social issues such as illicit trafficking and drug abuse in collaboration with a vocal institution, the National Narcotics Board (BNN), is slightly uncommon in Indonesia. Social specific problems such as those mentioned are far way associated with CSR activities. These reflected the urgency behind conducting this research. Narrowing down the topic, this research focused on the exploration and understanding of CSR program activities held by PT Bintang Toedjoe namely the ―Red Ginger Ecosystem'' program which aimed to overcome the specific social problem of illicit trafficking and drug abuse in two drug prone areas in Jakarta, they are Menteng Tenggulun and Johar Baru district. The theories and concepts used in this research were CSR 2.0, Porter‘s CSR Framework, Corporate Social Responsibility, Public-Private Partnership and Vulnerable Assisted Community in which serve as the guidance for the researcher in analysing CSR program in PPP Model aimed at overcoming illicit trafficking and drug abuse. The study revealed the findings that CSR in the PPP model goes along with the concept of CSR 2.0 which enables the creation of shared value between a company in this matter PT Bintang Toedjoe and its beneficiaries of the Red-Ginger Ecosystem, namely vulnerable assisted communities in Johar Baru and Menteng Tenggulun area. However, there were challenges and obstacles in the form of intensive coordination with all parties that need to be done to ensure the implementation of the program goes as desired.

Keywords: Corporate Social Responsibilty, Public Private Partnership, Illicit Trafficking and Drug Abuse, CSR 2.0, Vulnerable Assisted Community