The Baduy are a secretive tribal community in a mountainous area of Banten, on the western end of the island of Java that guard themselves from the influence of modern society and technology. With two levels of the community, the inner and the outer Baduy, members of the inner community are strictly forbidden from using all forms of modern technology including agricultural and communications devices. In this way they maintain a traditional existence and outsiders are generally forbidden from access to the inner community without special permission. However, existing on the most densely populated island in the world, Java, and not far from Indonesia’s capital city of Jakarta, there is clearly great interest in this unusual community and their rules-based society, which is in some ways analogous to the Amish communities of the North-eastern United States. Given the intense levels of interest from mainstream Indonesian society, and internationally, the Baduy have found that they must interact with the outside world in some ways, to engage with government, for trade, tourism, the media and the wider community in general. To this purpose they have appointed a special member of the community to this role; the “Jaro Pamarentah” – whose communication role is especially important given that many of the Baduy do not speak the national language Bahasa Indonesia. The main purpose of this research is to analyse the role and functions of the “Jaro Pamarentah” as a bridge between the community and the outside world. In doing so the research seeks to answer the question of whether his is in fact a Public Relations role, or something else. In doing so, the thesis seeks to explore the notion of Public Relations in traditional communities, an area which has been the focus of very little academic research and discussion. The research is based on interviews with the Jaro Pamarentah himself, and other members of the community, first-hand observations, and analysis of other relevant literature and secondary sources. A secondary purpose is to give a profile of the community based on an application of intercultural communication theory to better understand the cultural context and the rationality for its special rules. The thesis concludes that the Jaro Pamarentah does fulfil a kind of PR role insofar as he fulfils several functions that are usually part of the remit for a Public Relations practitioner such as media relations and internal organizational communications.