Branding has been used as one of marketing strategy not only by profit organizations but also non-profit organizations. Thus, Remaja Islam Cut Meutia also uses branding as one of its marketing strategies to enhance, promote, and to reach out to their market which is the congregations by creating their own brand that represents their style, value, characters, and uniqueness. The objectives of this research are to understand how Remaja Islam Cut Meutia branding their organization and investigate what kind of the strategies to gain mosque participation. This study uses qualitative method, meanwhile in-depth interview is used to collect the data among the respondents which are Remaja Islam Cut Meutia and Ramadhan Jazz Festival committee. Findings of this research shows that Remaja Islam Masjid Cut Meutia doing Islamic branding to branding their organization. Remaja Islam Cut Meutia brand integrity, brand democracy and brand affinity are interrelated and mutually supportive. Remaja Islam Cut Meutia strategy to gain participation are to create different theme every year, create charity and donation, and invite performers both international and local. All the efforts Remaja Islam Cut Meutia has done give direct impacts to the community and charities.

Keywords: Non-profit Branding, Islamic Branding, Non-profit Organization