Technology has been improving significantly in the beginning of 21stcentury which makes each and every part of our lives changes. Companies in so many industries use electronic trade, digital and social media marketing actively. In response to rapid technological change, AISAS model is more accurately describe consumer behavior on the internet. But, this process can be happened because of the strategies applied by the company to drive consumers do the AISAS model. Therefore, this research is aimed to figure out and analyze how Yohannes Bridal as a wedding makeup professional applies the process of AISAS model to create appropriate strategies needed for their social media marketing especially on Instagram. This research applied qualitative approach with case study method. The application of the process of AISAS model is utilized by interviewing the founder of Yohannes Bridal, the social media marketing manager, and the Makeup Artist and Social Media Officer. The finding of this research is Yohannes Bridal applied some strategies based on AISAS model on their Instagram as their most active social media