Perencanaan Strategi Komunikasi Pemasaran Menggunakan IMC dalam Meningkatkan Brand Awareness Eightyeight Meatshop

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Miranda, Ghina Khalisa and Klemens, Kristoforus Febrian and Rachmadini, Nurul (2019) Perencanaan Strategi Komunikasi Pemasaran Menggunakan IMC dalam Meningkatkan Brand Awareness Eightyeight Meatshop. PGP-Non thesis thesis, LSPR Communication and Business Institute.

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Abstract

Perkembangan teknologi yang semakin canggih dapat memudahkan masyarakat dalam berbagai aspek kehidupan, salah satunya dalam kegiatan berbelanja. Saat ini semakin banyak masyarakat yang lebih memilih untuk berbelanja secara online dibanding dengan belanja secara offline, sehingga banyak bermunculan toko online. Dalam mempromosikan produknya, suatu perusahaan perlu mengintegrasikan perati komunikasi pemasaran secara luring (offline) maupun daring (online). Dalam non-thesis ini berisikan perencanaan strategi komunikasi pemasaran EightyEight Meatshop mengunakan peranti integrated marketing communication dalam meningkatkan kesadaran khalayak terhadap merek. Peranti integrated marketing communication yang dipilih yaitu event marketing, public relations, personal selling, dan online marketing.Online marketing mencakup website, social media marketing, e-direct marketing, influencer marketing, e-sales promotion, dan e-word of mouth.

Kata Kunci: komunikasi pemasaran, integrated marketing communication tools

Item Type: Thesis (PGP-Non thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: POSTGRADUATE PROGRAMME > Marketing Communication
Depositing User: Ms Kartika S
Date Deposited: 20 Dec 2023 07:42
Last Modified: 20 Dec 2023 07:42
URI: http://repository.lspr.ac.id/id/eprint/1230

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