The communication carried out by YDMI (Yayasan Mandiri Difabel Indonesia is a persuasion using persuasive measures that can attract the attention of people with disabilities and can make people actively participate and support YDMI. Research using this descriptive qualitative methodology observes the use of social media such as Facebook, Twitter, Instagram, Youtube, and Whatsapp are also useful and are used actively and efficiently by YDMI in disseminating information and news that are important and useful for people in Indonesia to find out various information that is useful for the empowerment of persons with disabilities, with motivation and inspiration provided YDMI succeeded in carrying out a program of activities carried out by YDMI.The use of theories and concepts from Persuasion, Communication Strategies and Persuasion and Implementation Techniques also helped researchers in answering the results of this study that their the persuasive actions taken by YDMI through a communication strategy in value have fulfilled the persuasion steps in convincing persons with disabilities to want to empower themselves to prosper.

Keywords: Persuasion, Communication Strategy, Non Government Organization, Empowerment, People with Disabilities.