Levels of Intercultural Sensitivity among Indonesian Employees in A Japanese it Company

About Us

LSPR (London School of Public Relations) is a private educational institution based in Indonesia, primarily focused on communication, public relations, and related fields. An "institutional repository" typically refers to a digital collection of an institution's scholarly and creative output, including research papers, theses, publications, and other academic materials.If LSPR has established an institutional repository, it would serve as a platform to showcase and preserve the intellectual work of the institution's students, faculty, and researchers. This repository could be used to centralize.

"It's a space where ideas flourish."

Putra, Rizki Jaya (2019) Levels of Intercultural Sensitivity among Indonesian Employees in A Japanese it Company. PGP-Thesis thesis, LSPR Communication and Business Institute.

Full text not available from this repository.

Abstract

Brother Indonesia is a subsidiary of Brother Group, an IT corporation based in Japan. It has multiple product categories serving many business segments including Hardcopy Peripherals (HCP) such as multifunction printer, label printer, scanner; Home Sewing Machines (HSM); and larger equipment like industrial sewing machines and digital printing equipment. Brother Indonesia itself was established in 23 September 2008 (Brother Indonesia, 2019), yet it is among the top five of Indonesia’s Hardcopy Peripherals (HCP) market share, though being relatively new in the market it showed its business’ significance to compete in HCP market of Indonesia. Brother Indonesia being a multinational company has employees from different countries, the study would describe how employees with experience of working abroad perceive cultural values compared to local employees who have never been working abroad; then identify how member of the company manage intercultural communication based on their intercultural sensitivity level. The research methodology used is descriptive qualitative. Employees with experience of working abroad could perceive cultural values better than to local employees who have never been working abroad. The one experienced living abroad could implement the ‘foreign culture’ he or she have learnt and getting used to practised it if necessary. Brother Indonesia employees are being ethnorelative, they accept other culture due to empathy in communication.

Keywords: intercultural communication, intercultural sensitivity, cultural dimensions, Indonesian culture, Japanese culture

Item Type: Thesis (PGP-Thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: POSTGRADUATE PROGRAMME > ICBD
Depositing User: Ms Kartika S
Date Deposited: 20 Dec 2023 07:29
Last Modified: 20 Dec 2023 07:29
URI: http://repository.lspr.ac.id/id/eprint/1276

Actions (login required)

View Item
View Item