A very competitive market will require every brand or products to be able to communicate their brand will in order to be acknowledged and recalled by the community. Teh Javana is one of the newcomers in Indonesian ready to drink tea category. Teh Javana objectives to draw support from its target market and accepted as one of the local tea brand. The communication used by Teh Javana is by supporting Indonesian nationalism in every communication. The biggest challenge in this Non- Thesis communication strategy is how to integrate the communication strategy in all channel both online and offline to fulfill the campaign ojectives and also how to maximize all channel of communication. In this Non-Thesis, it will discuss how Teh Javana will activate the third phase of Marketing Communication. This communication strategy includes pre event that is done digitally, event and post event that re-done digitally. All the activity is to support each other so this campaign communication can fulfill the campaign objectives. The result of this sequence of activities is the combination of a string events offline and online gives a very positive impact both to awareness, engagement and also the impact for sales too.

Keywords: campaign, communication, brand awareness, band communication, event, digital, online and offline campaign, Indonesia tea, ready to drink tea, integrated marketing communication, marketing mix