Konsep Perencanaan Komunikasi Pemasaran Digital Startup Business Media Geek & Hobi Spasikamu

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LSPR (London School of Public Relations) is a private educational institution based in Indonesia, primarily focused on communication, public relations, and related fields. An "institutional repository" typically refers to a digital collection of an institution's scholarly and creative output, including research papers, theses, publications, and other academic materials.If LSPR has established an institutional repository, it would serve as a platform to showcase and preserve the intellectual work of the institution's students, faculty, and researchers. This repository could be used to centralize.

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Garry, Kannethly (2018) Konsep Perencanaan Komunikasi Pemasaran Digital Startup Business Media Geek & Hobi Spasikamu. PGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Spasikamu merupakan sebuah situs berita berbasis digital yang membahas topik mengenai hobi dan budaya pop seperti games,film, animasi Jepang, teknologi dan berita ringan. Situs yang dikhususkan untuk anak muda ini memiliki traffichingga lebih dari 10.000 sesi per bulan walaupun sudah tidak aktif. Oleh sebab itu, pembuatkarya ingin mengaktifkan kembali dan meningkatkan trafficpada situs ini melalui pendekatan pemasaran digital yaitu periklanan digital; situs, optimisasi mesin pencari, kerjasama, perhumasan online, surat elektronik,dan jejaring sosial.

Kata kunci: Komunikasi pemasarandigital, periklanan, startup, media, media sosial, perhumasan

Item Type: Thesis (PGP-Thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: POSTGRADUATE PROGRAMME > Marketing Communication
Depositing User: Ms Kartika S
Date Deposited: 20 Dec 2023 07:25
Last Modified: 20 Dec 2023 07:25
URI: http://repository.lspr.ac.id/id/eprint/1299

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