This study aims to find out whether or not the personal branding can create brand awareness. The research focuses on the formation of personal branding of Indonesian modest fashion designer, Vivi Zubedi. The research is done by using the personal branding concept, computer mediated communications, self-presentation theory and social media. The methodology that is used in this research is mix-method.

From the results of the study, it is known that personal branding formed with genuine personalities that represent everyday life, appearing with different and consistent content and having a good image will be more easily recognized by its audience. There are some elements that most present the best personal branding in Vivi Zubedi. Personal branding can provide opportunities and opportunities for someone to become popular on social media. But in terms of brand awareness, the personal branding of Vivi needs to be evaluated more.