Makna iklan shopee versi “ada shopee, selalu di hati || Duo Prilly Maxime”

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Syifa, Hanna Juniana (2020) Makna iklan shopee versi “ada shopee, selalu di hati || Duo Prilly Maxime”. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Iklan Shopee tak lepas dari persoalan viralitas dan selalu melihat trend dalam menyentuh target pasarnya, begitu juga dengan iklan Versi “Ada Shopee, Selalu di Hati || Duo Prilly Maxime” yang menggunakan peluang tersebut. Tujuan dari penelitian ini untuk mengetahui makna dari iklan shopee versi “Ada Shopee, Selalu di Hati || Duo Prilly Maxime” dengan mengunakan metodologi penelitian kualitatif interpretatif dimana peneliti menggunakan teori semiotika Roland Barthes, hasil dari penelitian ini menunjukkan bahwa iklan shopee versi “Ada Shopee, Selalu di Hati || Duo Prilly Maxime” memiliki makna kasih sayag dan perjuangan dalam meraih kesukesan.

Kata Kunci : Iklan, Shopee, Semiotik, Roland Barthes

Item Type: Thesis (UGP-Thesis)
Uncontrolled Keywords: Digital Media Communication & Advertising
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Broadcasting and Digital Media Communication
Depositing User: Ms Kartika S
Date Deposited: 29 Dec 2023 06:53
Last Modified: 29 Dec 2023 06:53
URI: http://repository.lspr.ac.id/id/eprint/1392

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