Analisis Makna Praktis Bertransaksi Dalam Video Iklan Dana Versi Dana Dompet Digital Indonesia Di Youtube

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Theodorus, Klements (2020) Analisis Makna Praktis Bertransaksi Dalam Video Iklan Dana Versi Dana Dompet Digital Indonesia Di Youtube. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Penelitian ini membahas tentang analisa video iklan dengan menggunakan sudut pandang ilmu semiotika di dalam video iklan yang diunggah oleh Dana berjudul "Dana Dompet Digital Indonesia" di YouTube. Di dalam video ini, terkandung tanda-tanda pembentukan makna Praktis Bertransaksi melalui elemen-elemen audio-visual. Penelitian ini menggunakan teori semiotika dari Christian Metz. Peneliti menggunakan teori tersebut untuk memahami makna Praktis Bertransaksi melalui penggalan-penggalam pengambilan gambar yang ada. Hasil penelitian ini menunjukkan bahwa makna tersebut benar ada nya dan terbentuk melalui elemen-elemen tanda yang ada.

Kata Kunci : Video Iklan, Praktis bertransaksi, Semiotika, Dana.

Item Type: Thesis (UGP-Thesis)
Uncontrolled Keywords: Digital Media Communication & Advertising
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Broadcasting and Digital Media Communication
Depositing User: Ms Kartika S
Date Deposited: 29 Dec 2023 06:52
Last Modified: 29 Dec 2023 06:52
URI: http://repository.lspr.ac.id/id/eprint/1395

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