The perception of everyday reality, for people that come from different parts of the world with different backgrounds, should be equally different. However, as it turns out, memes that are found on the internet have been found to constitute a consensus over them being a representation of everyday reality as it is. Therefore, the question of how it could have happened takes centrality to this thesis, with mainly two objectives: (1) to further understand how memes are communicated on social media, and (2 to comprehend on how memes could be seen to reflect and represent reality in the process, through the lens of Van Leeuwen’s social semiotics. From those objectives, a communication that’s based upon an understanding of an authentic meme value could be seen to be implemented in enhancing international relations between nations and countries, that are of differing backgrounds; culture; politics; religion; and economy. In conducting the research, the presiding method is qualitative with social constructivism as its paradigm. Data regarding memes are then collected through focus group discussions (FGDs) and supported by academic literatures. Through the dimensions of analysis that have been provided by Theo Van Leeuwen and verifications through data triangulation, the result of this research found that memes reflect and represent the consensus of everyday reality by being an experiential metaphor that’s multimodal and able to be used in one’s communication towards other, which counts as a semiotic innovation. The practical implications of memes being as such could then be argued as to: (1) streamline communication with other individuals, (2) create a more dynamic organizational communication practice, and (3) could serve as a new form of news.

Keywords: Memes, Internet Memes, Social Semiotics, Multimodality, Social Media, Reality