A Marketing Public Relations strategy is a process of planning and evaluation that stimulates customers and boosts sales. In Indonesia, there are a lot of local beauty brands that are highly competitive to attract the interest of their target market. Runa beauty is an Indonesian indie brand that successfully attract and creates good awareness to the public through their creative MPR activity which is #CareWithRuna with a great brand value. The purpose of this research is to find out through the #CareWithRuna program, how the implementation of MPR Activity of Runa Beauty in creating brand awareness to the public. The method utilized for this research is Qualitative descriptive by collecting primary data through in-depth interviews with the PR team of Runa Beauty, PR experts, and Loyal customers of Runa Beauty. The theory used in this research is Computer Mediated Communication which also used the 4 out of 7 main tools of Marketing Public Relations to analyze according to Kotler and Ketler in 2016 to measure the evidence. The result is, Runa Beauty has successfully created and built their brand awareness through the marketing strategy and brand value that they had.

Keywords: Marketing Public Relations, Computer Mediated Communication, 7 Main Tools of Marketing Public Relations, Brand Awareness, Brand Value