The 'Strong Together' Campaign to raise awareness about mental health issues during Covid-19 pandemic

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Christabella, Esther (2022) The 'Strong Together' Campaign to raise awareness about mental health issues during Covid-19 pandemic. UGP-Non thesis thesis, LSPR Communication and Business Institute.

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Abstract

Cities are densely populated areas. The large number of human populations has the potential to create social problems, especially mental emotional health problems. Indonesian people, especially in cities, are still not aware of their mental emotional health. Especially in the era of pandemic which hampers the economy and make mental health an issue worth paying attention to. The number of mental emotional health disorders in urban areas is increasing as the pandemic is not over yet. Therefore, the 'Strong Together' campaign was designed using theory and implemented the 9 steps of public relations strategic planning by Ronald. D Smith. In collaboration with Into The Light, one of the mental emotional health organizations in Indonesia, this campaign aims to create awareness about the mental emotional health of young generation during the Covid-19 pandemic in Jakarta. The campaign uses social media promotion, online learning, and social media competitions as strategies and tactics that are expected to provide positive results in increasing young people's awareness of mental emotional health both during the pandemic and after the pandemic ends.

Keywords: Public Relations, PR Planning, Mental Emotional Health, (Campaign) Mental Health

Item Type: Thesis (UGP-Non thesis)
Uncontrolled Keywords: Public Relations
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Public Relations & Digital Communication
Depositing User: Ms Kartika S
Date Deposited: 02 Jan 2024 04:52
Last Modified: 15 Jan 2024 02:36
URI: http://repository.lspr.ac.id/id/eprint/1473

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