Efektivitas iGrow Sebagai Media Internal PT Sari Pizza Indonesia Selama Masa Pandemi Covid-19

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Nissa, Atika Khairun (2021) Efektivitas iGrow Sebagai Media Internal PT Sari Pizza Indonesia Selama Masa Pandemi Covid-19. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Official URL: http://elibrary.lspr.ac.id/lsprperpus/index.php?p=...

Abstract

Kehadiran pandemi covid-19 di Indonesia membuat PT Sari Pizza Indonesia harus menerapkan sistem Work From Home sehingga perusahaan menghadirkan media internal berbasis digital bernama iGrow, sebagai wadah komunikasi pihak perusahaan dengan karyawan. Penelitian dilakukan secara kuantitatif untuk mengetahui efektivitas iGrow sebagai media internal PT Sari Pizza Indonesia selama masa pandemi covid-19. Efektivitas media internal iGrow diukur menggunakan enam dimensi dari konsep Computer Mediated Communication (CMC) mulai dari accessibility, speed, amount, cognitive effectiveness, relevance dan motivating. Data diambil dengan membagikan kuesioner kepada 130 responden yang merupakan karyawan aktif PT Sari Pizza Indonesia. Data diolah secara statistik menggunakan program SPSS dengan skala Likert sebagai skala pengukuran data dan rentang skala efektivitas yang dibagi menjadi tidak efektif, cukup efektif dan efektif. Penelitian ini menunjukan hasil bahwa iGrow dinyatakan cukup efektif sebagai media internal PT Sari Pizza Indonesia selama masa pandemi covid-19.

Kata kunci: Efektivitas media internal, computer mediated communication, work from home, pandemi covid-19.

Item Type:	Thesis (UGP-Thesis)
Uncontrolled Keywords:	Public Relations
Subjects:	H Social Sciences > HT Communities. Classes. Races
Divisions:	Faculty of Communication, Communication Studies > Public Relations & Digital Communication
Depositing User:	Ms Kartika S
Date Deposited:	04 Jan 2024 01:29
Last Modified:	15 Jan 2024 06:32
URI:	http://repository.lspr.ac.id/id/eprint/1587

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