The ongoing pandemic has brought about a number of changes to the daily lives of billions of people in just six months. This raises questions about things that used to be norms that live in society, ranging from the efficiency of modern office work and the effectiveness of government schemes in dealing with crises to how modern practices come. Dating is such a hot topic in Indonesia that the "Tinder" brand has become a part of everyday vocabulary. With around 6 million users worldwide, Tinder is one of the most searched dating apps everywhere, including Indonesia. In the midst of this crisis, the pioneers of wipe dating have never stepped back. Tinder is taking advantage of the pandemic by observing and used the habits of its users (mostly gen Z) to raise the image of its company to be friendlier and more than just a regular dating app, by holding a #BisaBareng campaign in which they focus on finding new connections with the same interests. The theory used is image theory and campaign theory. The method used in this research is a descriptive quantitative method and online survey method with respondents who are followers of the Instagram Tinder Indonesia account with 100 samples that has seen #BisaBareng campaign. The conclusion of this study is that there is a significant positive effect between the #BisaBareng Tinder campaign on Tinder's image. At the end of the study, it appears that there are still many people who have doubts about the security of being a Tinder user.

Keywords: Public Relations, Campaign, Instagram, Image, Tinder, Online Dating