There has been a significant shift in the way people consume information and how people comprehend it. The ability to stand out and highlight one’s ability has become a significant asset on how an individual can influence other people. The growth of social media has also transformed this type of people to become online influencers, people who use their online identity to inform and educate their audience. This research examines Tik-Tok as one of the influencers (Gabriella Agata) platforms and how it promotes & influences the influencer’s communication strategy to inform & educate people effectively. This research is guided using three aspects (Audience, Brand, Goals) of communication strategy. The research resulted in knowing critical aspects of her communication strategy. These results have helped the Researcher identify her existing or potential audience, how her image influences her brand, and how her goals align with her audience and brand. The findings suggest that as a brand, Gabriella Agata is seen as someone competent within her audience. Her audience can be identified as someone who wants to keep up with current affairs and knowledge. Furthermore, findings suggest that her audience responded towards her goals to educate people around her community, suggesting an alignment in the audience & influencer’s goals. This information can help the influencer understand the influence of their activity and help other interested parties navigate what the influencer is all about.

Keywords: Audience, Branding, Social Media Strategy, Tiktok, Influencer Strategy, Influencer Relations.