This research is about Public Relations strategies conducted by NET Mediatama to strengthen their brand image. The research method is descriptive qualitative with data collected through interviews with informants related to this research, namely internal respndents from Public Relations NET Mediatama and external parties from television practitioners. This research uses strategy related to public relations activities using PENCILS (Publications, Events, Community Involvement, Information or Image, Lobbying and Negotiation, Social Responsibility). Based on the analysis conducted by the author, the conclusion is the public relations strategy carried out by NET Mediatama Public Relations to strengthening its brand image uses seven elements. NET Mediatama has done all the elements of PENCILS. There is one strategy that has not been focused on by NET Mediatama, namely events. The conclusion of this research is that NET Mediatama has not been maximal in trying to strengthen their brand image.

Kata Kunci: Public Relations, PENCILS Strategy by Thomas L. Harris, Brand Image