Pengaruh Pesan Di Akun Instagram Terhadap Citra The Famous Fitness

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LSPR (London School of Public Relations) is a private educational institution based in Indonesia, primarily focused on communication, public relations, and related fields. An "institutional repository" typically refers to a digital collection of an institution's scholarly and creative output, including research papers, theses, publications, and other academic materials.If LSPR has established an institutional repository, it would serve as a platform to showcase and preserve the intellectual work of the institution's students, faculty, and researchers. This repository could be used to centralize.

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Cindy, Katherina (2019) Pengaruh Pesan Di Akun Instagram Terhadap Citra The Famous Fitness. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

The Famous Fitness adalah Salah satuInstagram online coachingada di Indonesia memberikan edukasi akan pentingnya hidup sehat melalui penyebaran pesan yaitu gambar, video, dan keterangan serta membangun citra citra perusahaan yang inovatif. Pesan itulah yang berguna untuk menarik pengguna Instagram untuk mengikuti akun Instagram The Famous Fitness. Tujuan dari penelitian ini adalah Untuk mengetahui apakah terdapat pengaruh dan seberapa besar pengaruh pesan di akun Instagram terhadap citra The Famous Fitness. Metode penelitian yang digunakan adalah kuantitatif korelasional dengan teknik pengambilan sampel probabilitysampling,dimana kuesioner disebarkan ke 100 orang followers Instagram The Famous Fitness. Hasil penelitian menujukkanbahwa ada pengaruh pesan di akun Instagram terhadap citraThe Famous Fitness sebesar 50.6% dan selebihnya 49.4% dipengaruhi oleh faktor lainnya. Sehingga disimpulkan bahwa pesan yang disebarkan melalui Instagram The Famous Fitness mempengaruhi citranya.

Kata kunci: Instagram, Pengaruh, Pesan, Citra The Famous Fitness

Item Type: Thesis (UGP-Thesis)
Uncontrolled Keywords: Public Relations
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Public Relations & Digital Communication
Depositing User: Ms Kartika S
Date Deposited: 09 Jan 2024 04:03
Last Modified: 09 Jan 2024 04:03
URI: http://repository.lspr.ac.id/id/eprint/1923

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