Perencanaan Kampanye Public Relations dalam Menigkatkan Awareness Kabupaten Purwakarta Melalui Event "santap Khas Kilau Purwakarta"

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Djuanda, Safiera Amanda and Kinasih, Violita Iasah Tithes (2018) Perencanaan Kampanye Public Relations dalam Menigkatkan Awareness Kabupaten Purwakarta Melalui Event "santap Khas Kilau Purwakarta". UGP-Non thesis thesis, LSPR Communication and Business Institute.

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Abstract

Pariwisata dan kuliner saat ini menjadi kunci utama berkembangnya suatu daerah atau kota. Banyak kota-kota besar yang semakin menonjolkan keelokannya melalui dua aspek tersebut. Perencanaan karya non-skripsi ini bertujuan untuk meningkatkan awarenessKabupaten Purwakarta yang saat ini memiliki Air Mancur Taman Sri Baduga yang dianggap sebagai air mancur terbesar se-Asia Tenggara. Purwakarta juga merupakan tempat berasalnya Sate Maranggi. Perencanaan ini menggunakan teori public relations, komunikasi persuasi, kampanye dan the nine steps of strategic planning in public relationsdari Ronald D. Smith untuk mengidentifikasi problematika dan membantu dalam perancangan strategi event “Santap Khas Kilau Purwakarta”.

Kata kunci: Public Relations, Komunikasi Persuasi, Kampanye, Pariwisata, Kuliner

Item Type: Thesis (UGP-Non thesis)
Uncontrolled Keywords: Public Relations
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Public Relations & Digital Communication
Depositing User: Ms Kartika S
Date Deposited: 10 Jan 2024 05:05
Last Modified: 10 Jan 2024 05:05
URI: http://repository.lspr.ac.id/id/eprint/2028

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