Analisis Marketing Public Relations English First Tangerang City dalam Mempertahankan Citra Perusahaan

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Pangestiani, Ines (2018) Analisis Marketing Public Relations English First Tangerang City dalam Mempertahankan Citra Perusahaan. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan Marketing Public Relations yang dijalankan English First Tangerang City dalam mempertahankan citra perusahaannya. Teori/konsep yang digunakan dalam penelitian ini adalah Public Relations, Marketing Public Relations, dan Citra Perusahaan. Dalam penelitian ini data diperoleh melalui wawancara semi-terstruktur dengan Marketing Coordinator dari English First Tangerang City. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil dari penelitian ini menunjukkan kegiatan Marketing Public Relations seperti apa yang dilakukan oleh English First Tangerang City dalam mempertahankan citra perusahaannya serta hambatan apa saja yang dihadapi di setiap kegiatan Marketing Public Relations yang dilaksanakannya. Kegiatan Marketing Public Relations English First Tangerang City menggunakan empat dari tujuh alat Marketing Public Relations yaitu publikasi, acara, sponsor, dan kegiatan sosial.

Kata kunci: Marketing Public Relations, Marketing, Public Relations, Citra Perusahaan

Item Type: Thesis (UGP-Thesis)
Uncontrolled Keywords: Public Relations
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Public Relations & Digital Communication
Depositing User: Ms Kartika S
Date Deposited: 10 Jan 2024 08:52
Last Modified: 10 Jan 2024 08:52
URI: http://repository.lspr.ac.id/id/eprint/2084

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