Pengelolaan Personal Branding Gamaliel Tapiheru Melalui Sosial Media Instagram

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Saragih, Elvan Adventri S (2021) Pengelolaan Personal Branding Gamaliel Tapiheru Melalui Sosial Media Instagram. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Citra diri adalah sesuatu cara orang membentuk dirinya sebagaimana dirinya ingin dilihat oleh orang lain. Gamaliel adalah seorang musisi yang melakukan debut sebagai musisi lewat grup musiknya “GAC” yang sekarang Gamaliel memilih untuk bersolo karier. Cara pembentukan dan pengelolaan citra diri masing-masing orang berbeda tergantung preferensi yang dimiliki. Menurut peneliti pengelolaan personal branding Gamal dapat dibilang unik karena lewat sosial media dan setiap karyanya memiliki kesatuan yang menarik untuk dibahas. Peneliti menggunakan Teori Utama 8 Unsur Personal Branding Montoya dengan teknik pengumpulan data Wawancara semi- terstruktur.

Kata kunci: Personal Branding, Citra,Gamaliel Tapiheru, Citra Diri, Montoya.

Item Type: Thesis (UGP-Thesis)
Uncontrolled Keywords: Public Relations
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Public Relations & Digital Communication
Depositing User: Ms Kartika S
Date Deposited: 12 Jan 2024 03:36
Last Modified: 12 Jan 2024 03:36
URI: http://repository.lspr.ac.id/id/eprint/2173

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