The phenomenon of body shaming which is categorized as a form of bullying or else verbal violence that has several impacts such as being embarrassed and insecure has been a common occurrence on social media, especially in Indonesia. Various efforts have been made to minimize this case as Indonesia has made a legal system that proscribe against body shaming. Immediate measures such as blocking users who made harsh comments on the social media platforms to ensure that there is no further issue are available at hand. Therefore, in order to fight against body shaming, there is a Public Relations campaign named “Dear Body,” which was designed by utilizing theories and applying 9 steps of strategic planning of Public Relations by Ronald. D Smith. There will be a collaboration with @bodybyhelena, a social media micro influencer that supports this campaign to create awareness about body positivity in Jakarta. This campaign uses social media promotion, online talk show, and social media competition as strategies and tactics that are expected to give positive result to increase public awareness towards body positivity.

Keywords: Public Relations, PR Plan, Campaign, Social Media Promotion, Body Positivity, @Bodybyhelena, “Dear Body,”, Body Shaming