"This non-thesis paper presents a strategic Integrated Marketing Communication (IMC) plan tailored to amplify brand awareness for goFLUENT Indonesia. In a competitive business landscape, effective communication strategies play a pivotal role in elevating brand visibility and engagement. This paper outlines a thorough IMC framework that seamlessly integrates various communication channels, covering digital platforms, social media, email campaigns, online events, advertising and sponsorship. By synergizing these channels, the plan aims to create a clear and impactful brand narrative that effectively engages the target audience.
The IMC plan is thoroughly designed using SOSTAC steps to address the unique challenges and opportunities of the Indonesian market by leveraging trending topics, industry insights, and compelling client success stories to position goFLUENT as a leading authority in language learning solutions. The execution of pre-event, main event, and post-event activities is meticulously detailed, ensuring a seamless and immersive brand experience for the audience. This non-thesis paper provides a comprehensive roadmap for leveraging integrated marketing communication to elevate brand awareness of goFLUENT Indonesia and cultivate a language-focused workforce ethos within the Indonesian landscape."

Keywords: integrated marketing communications, awareness, digital communication, brand, engagement