Storytelling In Korean Music Industry(Thematic Analysis The Value Of Friendship By Seventeen)

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Isabel, Heidy (2023) Storytelling In Korean Music Industry(Thematic Analysis The Value Of Friendship By Seventeen). PGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Hallyu or K-Pop was the concept of pop culture from South Korea that has grown up becoming one of the major cultures and phenomenon globally. Divided into several generations, the third generation that truly blasted through their most distinguishable of developing and storytelling concepts, conveying more than music, but stories and own concepts. Included in the list of the boy groups that make up the third generation with BTS and EXO, SEVENTEEN known for their title of “self-producing idol” where all the members actively contribute in their storytelling of the music and performances. SEVENTEEN's storytelling conveyed messages about friendship lead to being a support system in the community seek answering the where some researchers also mentioned having a strong support system led to many positive benefits and with many estimations of adult over the world experienced loneliness to mental illness. Using the narrative paradigm and observing SEVENTEEN’s concerts and its contents to discover the meaning and importance of friendship through SEVENTEEN’s storytelling. Based on Friendship research by Parker & Asher, founded SEVENTEEN growth, relationships, and life are all embodied in performances the members create together becoming the value they brought to the world. Their shared moments, music and performances lead to a positive special and unique relationship with their audience and establishing a supportive and affective environment throughout the community. SEVENTEEN as a group, each member, and their audience melded the feeling of sparing their time, support, caring, having fun together and by being side by side with and for each other. Moments with SEVENTEEN lights up the positive energy, as a support system were it being able to minimize the negative effects psychologically.

Keywords : Friendship, Support system, Storytelling, Narrative Paradigm, SEVENTEEN

Item Type: Thesis (PGP-Thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: POSTGRADUATE PROGRAMME > Corporate Communication
Depositing User: Ms Kartika S
Date Deposited: 30 Jan 2024 03:52
Last Modified: 30 Jan 2024 03:52
URI: http://repository.lspr.ac.id/id/eprint/2234

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