Marketing Communication Strategies Planning For Travellers Suites Hotel To Increase Brand Awareness

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LSPR (London School of Public Relations) is a private educational institution based in Indonesia, primarily focused on communication, public relations, and related fields. An "institutional repository" typically refers to a digital collection of an institution's scholarly and creative output, including research papers, theses, publications, and other academic materials.If LSPR has established an institutional repository, it would serve as a platform to showcase and preserve the intellectual work of the institution's students, faculty, and researchers. This repository could be used to centralize.

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Tabitha, Chelsea (2021) Marketing Communication Strategies Planning For Travellers Suites Hotel To Increase Brand Awareness. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Tingkat pertumbuhan hotel di Indonesia, terlebih di Sumatera Utara terus meningkat. Hal ini mengakibatkan semakin ketatnya persaingan antar hotel di Sumatera Utara. Karya nonthesis ini bertujuan untuk meningkatkan brand awareness masyarakat mengenai Travelers Suites Hotel Medan melalui online marketing dengan menggunakan zero-based planning yang dikemukakan oleh Duncan. Melalui perencanaan ini agar dapat meningkatkan awareness dan mengoptimalkan penggunaan sosial media dalam melakukan promosi Travelers Suites Hotel sehingga berdampak pada brand awareness. Tentu saja, marketing planning ini dapat menjadi inspirasi bagi hotel-hotel lain kedepannya.

Kata kunci: Travellers Suites Hotel, Strategi Komunikasi Pemasaran, OnlineMarketing, Brand Awareness, Media Sosial

Item Type: Thesis (UGP-Thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Marketing Communication
Depositing User: Ms Kartika S
Date Deposited: 03 Jan 2024 11:00
Last Modified: 03 Jan 2024 11:00
URI: http://repository.lspr.ac.id/id/eprint/302

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