Analisis Peranan Nu Tea K-Razy 127 Competition Terhadap Brand Image Produk Nu Green Tea

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Nareshwaridewi, Diandra Lathifa (2021) Analisis Peranan Nu Tea K-Razy 127 Competition Terhadap Brand Image Produk Nu Green Tea. UGP-Thesis thesis, LSPR Communication and Business Institute.

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Abstract

Nu Green Tea merupakan salah satu produk minuman Ready to DrinkTea yang terkenal di pasaran. Dalam strategi pemasarannya, Nu Green Tea membuat sebuah kompetisi Nu K-Razy Competition. Penelitian ini berfokus pada penggunaan teori Marketing Communication Mix yang digunakan NuGreen Tea untuk melaksanakan strategi pemasarannya. Penelitian ini menggunakan pendekatan kualitatif dengan metode deksriptif-kualitatif untuk menggambarkan, meringkas berbagai kondisi, berbagai situasi atau berbagai fenomena realitas sosiaal yang ada di masyarakat yang menjadi objek penelitian.

Kata Kunci: Marketing Communication Mix, Nu K-Razy 127 Competition,Brand Image

Item Type: Thesis (UGP-Thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Marketing Communication
Depositing User: Ms Kartika S
Date Deposited: 03 Jan 2024 11:03
Last Modified: 03 Jan 2024 11:03
URI: http://repository.lspr.ac.id/id/eprint/310

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