Amadeus, Noah Clementine (2021) Entrepreneurship Empowerment Through Denny Santoso’s Clubhouse Discussion Forum. UGP-Thesis thesis, LSPR Communication and Business Institute.
Full text not available from this repository.Abstract
New social media Clubhouse was introduced and one of Indonesian’sentrepreneur, Denny Santoso, uses Clubhouse as a platform in sharingknowledge entrepreneurship. Entrepreneurship is very important as a way todevelop Indonesia’s economy. However, the entrepreneurship rate inIndonesia is still low. This study is aimed to see the correlation betweenDenny Santoso’s Clubhouse and entrepreneurship empowerment byimplementing the Uses & Gratifications Theory and the concept ofentrepreneurship empowerment. A total of 99 responds was collected andthe results showed that there is a moderate and strong correlation betweenDenny Santoso’s Clubhouse and entrepreneurship empowerment.
Keywords: Social Media, Clubhouse, Uses & Gratifications theory,Entrepreneurship, Empowerment.
Item Type: | Thesis (UGP-Thesis) |
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Subjects: | H Social Sciences > HT Communities. Classes. Races |
Divisions: | Faculty of Communication, Communication Studies > Marketing Communication |
Depositing User: | Ms Kartika S |
Date Deposited: | 03 Jan 2024 11:02 |
Last Modified: | 03 Jan 2024 11:02 |
URI: | http://repository.lspr.ac.id/id/eprint/336 |