Analisis Semiotika Pesan Iklan Rinso “Yuk Mulai Bijak Plastik”

About Us

LSPR (London School of Public Relations) is a private educational institution based in Indonesia, primarily focused on communication, public relations, and related fields. An "institutional repository" typically refers to a digital collection of an institution's scholarly and creative output, including research papers, theses, publications, and other academic materials.If LSPR has established an institutional repository, it would serve as a platform to showcase and preserve the intellectual work of the institution's students, faculty, and researchers. This repository could be used to centralize.

"It's a space where ideas flourish."

Suwandy, Clara Anggelia (2020) Analisis Semiotika Pesan Iklan Rinso “Yuk Mulai Bijak Plastik”. UGP-Thesis thesis, LSPR Communication and Business Institute.

Full text not available from this repository.

Abstract

Penelitian ini berjudul Analisis Semiotika Pesan Iklan Rinso “Yuk Mulai Bijak Plastik”, yang bertujuan untuk memahami makna pesan yang ingin disampaikan dalam iklan tersebut. Iklan tersebut menunjukkan sosok keluarga yang menggambarkan kepedulian terhadap lingkungan sekitar.
Peneliti menggunakan metodologi semiotika dan teori dari Roland Barthes untuk mengamati iklan tersebut. Sebanyak 13 potongan iklan yang diteliti makna konotatif dan denotatifnya. Hasil dari penelitian iklan Rinso tersebut menunjukkan pesan melalui keluarga kecil bisa memberikan pengaruh baik bagi semua keturunan supaya memelihara lingkungan dan menikmati alam Indonesia yang indah.

Kata Kunci : Semiotika, Roland Barthes, Iklan, Rinso, Bijak Plastik.

Item Type: Thesis (UGP-Thesis)
Subjects: H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Communication, Communication Studies > Mass Communication
Depositing User: Ms Kartika S
Date Deposited: 11 Jan 2024 07:30
Last Modified: 11 Jan 2024 07:30
URI: http://repository.lspr.ac.id/id/eprint/486

Actions (login required)

View Item
View Item